White hat SEO – also called ethical SEO – refers to the strategies and techniques intended to increase keyword rankings to grow organic search traffic that are safe and effective to do without the fear of incurring serious domain (website) penalties from Google and other search engines. Similarly, you should also include the relevant keywords in the H2 and H3 title tags as well. They use keywords out of context and also engage in the practice of keyword stuffing. In the early, wilder days of search engine optimization and a… However, these texts usually are randomly generated and do not make any sense. On répond à toutes ces questions dans cet article. Keywords are also used in a relevant context here. Load pages in all the different types of devices. The universal truth lies in the fact that white is always the opposite of black and vice versa. This data just shows how important it has become to own a mobile-friendly website. Néanmoins, il est à noter que ces expressions clés ne doivent pas être utilisées à outrance dans un texte. According to a research report, the websites that used AMP recorded to have a 2 times increase in the time spent by the users on their website. White hat SEO and the ability to change search results for the better has been around since the beginning of the web. White SEO Technique 2019 1. Below you will find different videos you can start watching to up your SEO game. Another great way to secure backlinks is by giving testimonials on websites. White Hat Link Building techniques: 1. Backlinks and Directory Listings. AMP has been seen to affect traffic, sales, and conversions. Google now has a massive range of signals that allow them to identify (and punish) bad experiences. Heading Tag Optimization. Only then you will be eligible for your due visibility. When I launched my first website back in 2010, I used 100% black hat SEO. Adopting these points will help you have an easy and safe website ranking. It is still valid. It enables them to smoothly navigate from one webpage to another in a website. This can literally make or break your first impression on the audience. Link to unrelated content. On the other hand, black hat SEO is associated with looking for and exploiting loopholes within the Google algorithm. But that does not stop the black hat SEO services from offering you the results. Backlinks are seen by search engines like Google as a proxy vote. And at the end of the day, your website will be more visible to people. It is also believed to increase the authority of the pages of a website. Around 60% of all the searches on Google are done from mobile devices. White Hat SEO techniques/strategies won’t deliver instant success. However, this is the main point that is both a good and bad point about the white hat SEO. Details Written by Lyle MacLeod Published: 28 October 2019 Even though you may have a fantastic website up and running, it’s all pointless if no one knows about it. We often try to post as much detailed info as possible, glad you liked the article. Les techniques du white hat SEO permettent à une entreprise, à une marque ou à une activité, de construire progressivement une bonne réputation en ligne, de générer plus de trafic sur le site et d’atteindre les cibles escomptées. There is no doubt in the fact that these rules will help you attain a position in the Google search engine. The Latest White Hat SEO Techniques to Help You Rank Better Lyle MacLeod. All these practices involving time and efforts are what white hat SEO is all about. These tags are one of the first things Google sees when checking out a website. It aims to deliver content that really has some value and is worthy of securing higher ranks in the search engine result pages. It is one of the most important reasons why people must avoid using black hat SEO services. Presence of keywords in headings and subheadings. However, as awesome as using images are, they present a little setback for the search engines. Keywords are also used in a relevant context here. There are two ways to find such keywords. When AMP first came out it was immediately used by most of the news websites as news is time sensitive content. Deliver excellent UX in all the different devices. They use keywords out of context and also engage in the practice of keyword stuffing. C’est d’abord une technique légale qui protège le site qui l’utilise contre les éventuelles sanctions de Google. If you’re not trying to trick, undermine or outsmart the search engine ranking algorithm, what you’re doing is probably white hat SEO. If you follow it thoroughly, chances are you will get through with the most relevant results. Moreover, the costs incurred here are transparent. SEO, which is also known as Search Engine Optimisation helps people rank higher in the Search Engine Page Results (SERPs). You have to provide entertaining, easy to understand, valuable, and engaging content. White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Black hat SEO requires a special kind of knowledge since they deal with manipulating the algorithms and the bots of search engines. Cependant, l’utilisation des pratiques du black hat et du grey hat est souvent interdite par Google. La solution white hat SEO offre plusieurs avantages. Internal links are useful for users. However, it will be short-lived and Google may even penalize you for it. AMP is an open source project that allows publishers to quickly load their websites on mobiles. Keyword research tools like Google keyword planner and SEMrush can not only suggest you a bunch of keywords they can also present you the monthly average search volume and its existing competition. When you post your URLs as links in social forums or in the comment section of websites, they will nicely convey what the site is about. It is one of the first steps in implementing SEO. If you answered yes then no hard feelings and I wish you the best of luck. Remember to use relevant keywords in the right context. Since white hat SEO follows the guidelines given by search engines, they do not carry any risks of being penalized by them. If caught by Google your site can be penalized. Il faut comprendre qu’il existe plusieurs méthodes de référencement de sites internet. Selecting a suitable division will help you get the desired results. All other SEO practices revolve around keyword research. You will have the perfect SEO done! These are useful for both visually impaired people and web crawlers. En effet, Google considère que les liens sont des preuves de la fiabilité et de la qualité d’un contenu. Une technique de référencement, connue sous l’appellation de white hat SEO, est souvent recommandée pour une optimisation naturelle et sécurisée d’un site. URLs constitute one of the factors that determine rankings in search engines. This can be due to several factors one of them being clunky mobile data plan. Internal linking enables crawlers to crawl more of your web pages and discover them. It will take some time (approx. Check out what the search marketing professionals have to say. If we are going to be talking about white hat SEO strategies, it’s a good idea to start by making sure we are all on the same page. One of the most efficient methods of link building is writing guest blogs for other websites. Black hat SEO involves the use of unrelated keywords. While writing the title, especially the H1 tag you must use your main keyword here. Real people need that X-factor in your content and in your writing that nudges them to stay longer and come back for more. White hat SEO tactics One of the most searched on-page SEO factors on one’s website is the page Meta titles and Meta descriptions. The title should first tell the world what your content is about. You can check your website’s loading speed by using these tools like GTMetrix and Google Page Insights. The e-commerce sites using AMP have said that they have experienced a 20% rise in their conversions and sales. There is nothing more tragic than writing a beautiful and engaging piece, but not getting the deserved visibility as a result of skipping SEO. Black Hat SEO: This is an SEO technique in which we increase website visibility only for ranking purpose without considering user intent in mind and disrupting search engine guidelines. There are plenty of forums and. However, finding answers is not the only thing that motivates people to stick around. You must understand which division you should use for your website. Le black hat SEO est l’ensemble de stratégies destinées seulement aux machines et aux algorithmes de Google pour obtenir la meilleure position. High quality and unique texts, their regular updating. Le premier désigne les liens qui relient les contenus d’un même site. These tools also provide you an idea about how to optimize your website for better loading speed. Another way to select high search volume and low competition keywords is by searching your keywords in a browser like Google. The Search Engine Optimisation can be divided into White Hat SEO and Black Hat SEO. He has over 8 years of web development and SEO experience, working across various businesses. Afin de concevoir au mieux votre stratégie white hat SEO, vous devez vous familiariser avec les techniques essentielles liées à cette solution. Most of the website can be loaded at a decent speed on the desktop. White hat SEO: These are the approved strategies from Google which help webmasters to rank their pages. Using product images is a great way to convey what type of clothes your store offers. Content. You should definitely include them for an effective SEO strategy. Strives to increase the visibility of a website and improve its search engine rankings. Leverage this opportunity for SEO improvement of your site. Content is King. Accueil / Actualité / Référencement & SEO / White hat SEO : quelles sont les bonnes techniques de référencement ? 1) Great Content in Your Posts/Articles. En ce sens, pour être bien référencés sur la toile, les contenus publiés sur un site doivent contenir des expressions clés. Therefore, they must contain your main keyword and provide a clear description. Il existe plusieurs moyens d’obtenir des liens externes. Source – Pexels. White hat SEO tips through which you can achieve a faster loading speed are: Another major SEO factor that determines page rankings are links. White Hat SEO techniques will be helpful to make site visible for a long duration. Even though these shady tactics worked temporarily… they didn’t last. It’s a more organic strategy that focuses on providing the best possible experience for internet users. SEO professionals term link building as one of the toughest SEO tasks. If it were like the black hat SEO practices you would have gotten instant results. The black hat SEO does not follow any rules and regulations set by the Google search engine. Your mobile-friendly website should be able to achieve the following points: Work on these points to have a good mobile-friendly website if your website is still lagging behind in them. Show the full website content on the mobile version of the website. White hat SEO costs are lower than black hat SEO costs. keywords which contain 4 or more word present low competition. Use them to your benefit more! White Hat SEO: This is an SEO technique in which we increase website visibility on SERP by optimizing a webpage for user intent of search, organically and by following search engine guidelines. It’s the perfect place to include keywords to the mix. Suppose you own a clothing store and you use a lot of photos on your website to show all the latest collection in your store. A number one ranking in the search engines is the dream of every website owner in 2019. White hat search engine optimization is the best way to get your site to the top of the search results. SEO Basics has been founded by Md. Keyword research is the process by which we can discover new words or phrases that people usually include in their questions in the search engines. However, what you can see is if you use black hat or gray hat techniques you are sure to get your site penalized at some point. When it comes to white hat SEO technique results, you must be a little patient. Guest blogging. This tool may be a Google-developed learning AI for locomotion pages that checks everything on your web site, from the user expertise to the particular content on your pages. increasing website visibility. Did we miss any important white hat SEO techniques? Black hat SEO involves the use of unrelated keywords. A nicely described URL makes it easy for both the user and the search engine to determine where they have headed and what the destination offers. In fact, according to reports, it is the 2nd most important SEO factor after content. Link building is the process in which you attempt to acquire high-quality backlinks from other websites with the ultimate goal of increasing the authority and the search engine rankings of your website. Therefore, writing engaging content falls under effective white hat SEO techniques. In this way, they can easily find what they are looking for in multiple pages or can even easily carry out their purchase process. Sadly, most of the time it also involves the utilization of illegal means. Pour de meilleurs résultats, elles sont souvent placées dans les titres, dans les balises méta et quelques fois dans les paragraphes du texte. White hat SEO : quelles sont les bonnes techniques de référencement ? Mostly you will find that long tail keywords i.e. All that being said, don’t forget to optimize your content. However, when it comes to opening sites on mobiles the job is not so breezy. If you’re looking to improve your SEO skills with some of the best free SEO training videos on the interwebs, you made it to the right place. Enfin, un site structuré est un site ayant des contenus respectant des langages compréhensibles  par Google. For the keywords that have high competition, you may have to rewrite the content a few times to make it rank. Place internal links within content in a relevant context as it carries more weight. Choose to have more text links over image links as Google prefers text links. A number one ranking drives targeted customers and more sales. With white hat SEO, you’ll generally see the use of relevant keywords and descriptive meta-tags. If there is any discrepancy, Google penalizes websites heavily. The first priority of any white hat SEO technique in 2019 is to make a mobile-optimized website. Having any doubts about the right white hat SEO tactics for your site? This is because the crawlers cannot see images as we humans do. Some techniques used in White Hat SEO are keyword analysis, keyword research, LSI keywors, rewriting meta tags, link building etc. Black hat SEO has the same goal as white hat SEO i.e. Can You Really afford to skip this article? Following the rules of search engine Cette alternative est aussi une solution pérenne. Soigner l’apparence du site (sa structure, son design, etc) ; s’assurer que le site soit chargé rapidement quels que soient la connexion internet et l’appareil utilisé (téléphone, tablette, ordinateur) ; porter une attention particulière à l’accessibilité du site en gérant les liens. Understand that with the black hat SEO you will get what you want (higher ranking and visibility). Sorry, your blog cannot share posts by email. Therefore, you should SEO optimize your titles. Do not stuff keywords in the Image ALT tags. You may have done everything right with your website but if your website loads slow, visitors will just move on to your competitor websites which are faster. It should not come off as a surprise, but search engines give preference to those websites and pages that are more engaging. En conséquence, un article publié sur le web doit utiliser les langages html, respecter l’utilisation des différentes balises et bien optimiser les contenus image, PDF ou vidéo. Use browser caching for fast reloading of the previously opened pages for returning users. The white hat SEO services are helpful in a brilliant way. White hat SEO focuses on providing value to the audience. There are 3 title tags that you must focus on – H1, H2, and H3 tags. However, once the results start showing they are often long term in nature. You must provide original copies of your website to both bots/crawlers & visitors. Quality original images. Using these techiniques can not get you quick results, but if you use them for a long time you will get very good results. The #1 White Hat SEO Resource On The Net. They should describe the image as closely as possible. It also resorts to using invisible links to improve rankings. They aim to obtain quality backlinks from authority sites and use them in a relevant context. If you want your website to attain visibility on Google, you will have to follow certain rules set by the search engine. White hat SEO is a long term optimization process. Creating relevant content: Research and keyword selection. Quelques techniques white hat consistent à optimiser ses pages en utilisant des mots-clés pertinents et en faisant du « link-building », c'est-à-dire de créer un contenu de qualité sur différents blogs ou annuaires pour obtenir un « backlink ». However, the quick results generated by them are often short term in nature. Keyword stuffing. If you want to get an idea about how much time it will take then know that it is dependent upon the competition in your niche and the keywords you are using. En savoir plus sur comment les données de vos commentaires sont utilisées. On this weblog we’re going to cowl Introduction of White Hat SEO Impacts of White Hat SEO Techniques 2019 Latest Updates on White Hat SEO Companies Benefits and Disadvantages of SEO White Hat Techniques Conclusion – Know More White hat SEO is a set of Search engine optimization techniques whose goal is to rank a piece of content high in the search results, by following and applying the “rules” that the search engines use in order to find out if a piece of content/website is good or not. Exposed SEO – Search Engine Optimization Guide for 2019. Pour être bien référencé par Google, il faut également diminuer autant que possible le taux de rebond sur le site. SEO Beginner Training Videos. Willingness, time, and effort are the three factors on which the white hat SEO success depends upon. Cette méthode de référencement respecte souvent les algorithmes de Google tout en utilisant d’autres techniques d’optimisation comme l’achat de lien, l’enregistrement de noms de domaine anciens ou expirés, ou encore l’inscription du site à un annuaire. You will be surprised to know that SEO can be quickly segregated into two main divisions. Better UX is one of the ways that white hat tactics have pulled so far ahead of black hat tactics in recent years. Discover Some White Hat SEO Techniques. Similar to the previous section, here also you need to pay attention to both the user and the crawlers’ needs while deciding the page title. Abuzar Khan. H1 tag is the title of your content. Le white hat SEO est un ensemble de pratiques de référencement qui emploie les règles et les instructions de Google pour améliorer le référencement naturel d’un site. That’s why I eventually switched over to a white hat SEO approach. The idea here is that if you follow the rules, you’ll likely be rewarded in the end. The white hat SEO techniques do not agree with the black hat SEO techniques. However, just remember to use relevant links that are same or similar to your niche. This is a technique that black hat SEO techniques also use, but we’re talking about doing this in a reputable way, that again, builds long-lasting relationships. This process of using internal links is called internal linking. Having a short loading time that achieves the above-mentioned points also bestows you a higher conversion rate and a lower bounce rate. Further, it makes it easier for the search engine crawlers to crawl your website. La solution white hat SEO autorise également la mise en place d’une stratégie de création de liens. Cette alternative est aussi une solution pérenne. Therefore, to make the crawlers understand what the image is about you need to use the image ALT tags. If you are up to date with world trends, you may also know that with each day the number of mobile internet surfers is just increasing more. It is not providing long term growth in SEO rankings. It tells search engines that a website offers high quality and valuable content. When people come to Google with their questions, they do want the answers. Once opted for black hat SEO services, the cost can increase manifold in a short time. Now, if you are not in the news niche how can AMP benefit you? It is one of the reasons why you end up taking the help of white hat SEO or black hat SEO. Ask us in the comments below. White Hat SEO Techniques. However, SEO techniques and strategies have changed and will continue to change over time. White hat SEO knowledge can be easily acquired from various sources. Therefore, for promoting a smooth user experience on the go you may want to use AMP for your website. H2 is the subheading of the H1 tag and H3 is the subheading of the H2 tags. 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The white hat SEO is nothing but the Search Engine Optimisation practices that play by the rules of Google. Ask for backlinks from people in your network. Creating content for users and not for search engines. White hat SEO is attributed to practices that increase a website’s search rankings on a search engine results page (SERP) without straying outside of Google’s guidelines. Even if these provide results initially, they pose a higher risk with time. There are several websites and blogs that allow submission of guest articles. The entire experience that your website would enjoy in a desktop version should be available on a cell phone. White hat SEO is a term that covers all the techniques that operate in good faith with the rules and expectations of search engines and their users. Other keyword types are head keywords (contains one word) and body keywords (contains 2-3 words). AMP makes mobile loading of websites much faster. 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